Businesses, looked at closely.
Real places, added by people who noticed something. Every business gets smarter as more perspectives arrive.
De Houtoven
A small local pizzeria that has built its identity around one very visible thing: the wood-fired oven. The product and the way it is made are part of the experience.
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ICA Maxi Gothenburg
Living in the Netherlands, I’m used to supermarkets being very functional: go in, shop, leave. What caught my attention in Gothenburg was how much the physical space changed that feeling. Wide aisles, high ceilings and an open layout made an everyday supermarket visit feel noticeably more comfortable.
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Thermen & Badewelt Sinsheim
I visited in May 2025, and what really stood out was the contrast: one side is all energy, slides and adrenaline, while the other feels like a calm tropical escape. It feels like two completely different experiences under one roof.
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DNA Cars - Naarden
It feels more like a private car collection than a typical dealership. The cars, the showroom and the presentation immediately make you curious.
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Elegance
Being in the corner of a busy street and in a good location beside other busy stores make me curious about this store.
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Scapino - Bussum
What caught my attention is the gap between Scapino’s strong value proposition and the physical store experience. It offers affordable shoes and sportswear in a large, accessible location, but customer feedback shows there may still be opportunities to improve how the online and in-store experience work together — especially around product availability and service.
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Basic Fit Bussum
Basic-Fit has built a very simple proposition: make working out accessible, affordable and available almost whenever people want it. But what interests me is what happens after that basic promise is already solved.
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Saturday market - Naarden
A place that sells you the experience. Traditional stalls, you feel you are buying authentic and healthy products. Perception here is they.
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Retine Flowers
Retine produce Chrysanthemum. Why they are unique? They use a technology in their cooling process that increase flower shelf life by 10days! Impressive…
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This is Holland
A place to present the beauties of Holland in minutes but not like a normal museum, but via creating an experience.
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Casper Finance
Casper Finance is my bookkeeper in Bussum - The Netherlands. A very transparent business in this area. Why? It explicitly mention in the website that we have been made for small local businesses! Always available.
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Big Bread Kitchen
What caught my attention here is not just the food. It is the position they have built in the neighbourhood. I live within 1 kilometre of Big Bread Kitchen, so I have seen firsthand how conveniently it serves the local area. The business sits in a part of Naarden where there are very few direct food alternatives nearby. That location gives them a natural advantage: for many local residents, they are the obvious place for a quick burger, fries, sandwich or takeaway. But location alone does not keep people coming back. The quality is genuinely good. The burgers, fries and sandwiches are consistently mentioned positively, and customers also talk about fast delivery, friendly service and fresh food. Several people even describe it as noticeably better than a standard snack bar. Another thing that stands out to me is the team. You often see a group of young Dutch guys running the place with energy. It gives the business a very local, informal character rather than feeling like another anonymous fast-food outlet.
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Plus Supermarket
I believe Plus, despite its expensive pricing, is making a lot of money in Narrden. Why? Because no other options in the neighbourhood! So, good location is the key...
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Banketbakkerij Jan de Groot
I had so many positive feedback for the bosche bollen sweet. I admire their marketing on their brand and how they present their pastry in the shop whereas it was so big and sweet for me.
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Nadi skin
I had a skin treatment there in Amsterdam. My friend suggested. When arrived, I was shocked that there was no public visibility, no graphic design and etc. My question is; How they have got the very good customer traffic when they have not followed any marketing criteria?
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Weber Vacuum Group
A business that fully helps sustainability.
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Restaurant Le Médiéval
In a town that already feels like a storybook, Le Médiéval doesn't need an ad budget. Its building is the first salesperson.
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De Eendracht in Vonk
A first impression that does more marketing than most ads. Old architecture, big windows, flowers outside and warm light — it creates a feeling before you even look at the menu.
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