Retail / Bussum, Netherlands
What caught my attention is the gap between Scapino’s strong value proposition and the physical store experience. It offers affordable shoes and sportswear in a large, accessible location, but customer feedback shows there may still be opportunities to improve how the online and in-store experience work together — especially around product availability and service.
Every business looks different depending on who is looking at it. Share what you personally noticed and add the perspective of your own experience or profession.
Marketer · Marketing
30 Aug 2026
The connection between online and in-store availability could be stronger. One customer mentioned travelling from Hilversum because a product was shown as available in Bussum, only to find it wasn’t there. When your website creates that level of purchase intent, accurate local stock information becomes part of the customer experience — not just an inventory issue.
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