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Food, Brand & Tech Insights

Broader ideas about marketing, food, business, technology and innovation. For real businesses I encounter, see Observations.

A Big Milestone for Food Innovation in Europe
Food Innovation·2 min

A Big Milestone for Food Innovation in Europe

Fermotein® has become the first novel mycelium ingredient approved under the EU Novel Food Regulation.

How Do You Make the World Care About a Machine That Feels Like Magic?
B2B Marketing·8 min

How Do You Make the World Care About a Machine That Feels Like Magic?

What I learned about marketing vacuum cooling after spending two years inside the technology.

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